Dell Inc. is an American multinational computer technology company based in Round Rock, Texas, that develops, sells, repairs, and supports personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, high-definition televisions, cameras, printers, and other consumer electronics. The company was founded by Michael Dell in 1984 with the goal of selling IBM PC-compatible computers directly to customers. Dell's direct-to-consumer business model was a huge success and quickly established the company as one of the leading PC manufacturers in the world. Over the years, the company has continued to innovate and diversify its product portfolio, expanding into new markets such as servers, storage, and software. In recent years, Dell has also focused on expanding its enterprise solutions offerings, acquiring companies such as EMC and VMware to strengthen its position in the enterprise market. One of the key factors in Dell's success has been