CASE STUDY AREA

CASE 1 Our client is an Italian paper manufacturer. They make high-end glossy and matte paper that’s used in corporate brochures, magazine ads for Gucci and Prada, etc. It’s a commodity product. They have one factory that produces 150,000 tons of paper a year. 90% of this is sold into the Italian market, which gives it about a 20% market share. The other 10% is sold outside of Italy. They would like to build another factory to produce another 150,000 tons a year. This would cost approximately $100 million. Conduct an in-depth analysis of the situation and comment on the feasibility of this idea. Also suggest which country(ies) they should consider for setting up the factory. Do explain why this particular country is beneficial for the client. Submitted August 18, 2023 at 12:28AM by SrishtiUdani_ https://ift.tt/gqnCVzd

CASE 2 The Cancer Council is a not-for-profit organization. Part of their revenue comes from selling new sun protection products such as sunglasses, hats, and sunscreen in retail stores which they wholly own. Their profits go towards melanoma (skin cancer) research. The Cancer Council’s products are generally priced at par with similar products their competitors sell. They have experienced flat sales/profit over the years and are concerned about the financial performance of their retail stores in local cities. ● Primary objective: The Cancer Council wants you to develop a strategy for their retail stores to increase profits as well as a marketing strategy for their products. ● Secondary objective: They would also like you to conduct a competitor analysis to understand the market better Submitted August 18, 2023 at 12:29AM by SrishtiUdani_ https://ift.tt/mJdXCBq