CASE 1
Our client is an Italian paper manufacturer. They make high-end glossy and matte paper that’s used in corporate brochures, magazine ads for Gucci and Prada, etc. It’s a commodity product. They have one factory that produces 150,000 tons of paper a year. 90% of this is sold into the Italian market, which gives it about a 20% market share. The other 10% is sold outside of Italy. They would like to build another factory to produce another 150,000 tons a year. This would cost approximately $100 million.
Conduct an in-depth analysis of the situation and comment on the feasibility of this idea. Also suggest which country(ies) they should consider for setting up the factory. Do explain why this particular country is beneficial for the client.
Submitted August 18, 2023 at 12:28AM by SrishtiUdani_ https://ift.tt/gqnCVzd
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